Your company can increase market share in ways other than traditional market research, which normally focuses on market trends and identifying and satisfying consumer wants.



Intelligence normally employs different tools and goes beyond customer surveys and public or proprietary databases. It addresses more specific questions about your industry and rivals to help your company's marketing efforts, such as:

 

   > Identifying who a rival's customers are and how they may be advertised to

   > Determining your rivals' distribution channels and costs
   > Identifying who your rivals' suppliers are
   > Measuring the effectiveness of your and your rivals' advertising
   > Win/loss analysis to determine what your firm vs. your rivals are doing right and wrong
      to win and retain customers